OK, now that I’ve got your commitment to use blogging consistently for your business web site, how do you do it? Well, there are at least two aspects to how you approach this:
- Blogging to draw customers to your off-line business (marketing)
- Blogging as a new stream of income for your business
Of course these two aspects are not mutually exclusive. But, most people will initially approach what they do with one tendency or the other. You can always add the other aspect later. If you are building from an established off-line business, then the natural step would be to start by developing an on-line presence and identity for that business. As you develop that, and start getting an on-line reputation for content to build on your off-line business experience, then you can very easily extend your blog into becoming an income stream of its own. As most business owners know, it is always good to have multiple sources of income to help level out the hills & valleys of income when you are running business.
To get you started with more details about how blogging can be built into an income stream of its own, I’d like to personally recommend Yaro Starak’s just released Blog Profits Blueprint. It’s a free download PDF with a detailed description of how he developed his online business strategy & tactics he used to implement them. If you are serious about using blogs to expand your business on-line, I would seriously consider registering for his blog mentoring program, Blog Mastermind, which should be released next week. You can register now for early notification of its availability.
Be sure to visit Entrepreneurs-Journey and read how he made $6549.52 from blogging in March, 2007. It should give you plenty of inspiration of the possibilities blogging has to expand and enhance your business model.